Brand Partnerships + Integrated Marketing
Sitting at the intersection of culture & commerce, Jeremy blends advertiser messaging with content and experiences to elevate brand stories & drive revenue.
About Jeremy
Jeremy O'Brien is a Brand Partnerships & Integrated Marketing professional and a native son of Queens, NY. As an award-winning marketer, Jeremy worked for Paramount (formerly Viacom) for 14+ years. Now at 1/ST, he's known for leading the strategy, development, and activation of custom marketing programs for national advertising clients. He develops innovative consumer-facing programs to solve clients' business challenges, leveraging brand IP, in-house creative expertise, and key distribution channels—including linear, digital, social, influencer, and experiential to reach consumers at multiple touchpoints in the purchase funnel. Jeremy has spearheaded programs ranging from product placement and influencer campaigns to premium branded content and intricate 360 marketing solutions. Personality-wise, he is an experienced and proactive self-starter who thrives on working in a fast-paced, dynamic, and entrepreneurial organization.
Multi-Platform Activation Influencer Marketing
Premium Branded Content Creation
Consumer Insights Social Media Marketing
Proposal Writing & Presentation Leadership
Creativity & Trendspotting Exemplary Communication Idea Generation and Brainstorming Influencer Deal Negotiations
A distinguished ability to blend content and advertiser messaging in ways that elevate the brand story, achieve client KPIs, and optimize revenue.
Jeremy leads the strategy, development, and activation of custom partnerships at 1/ST.
1/ST is North America's preeminent thoroughbred horse racing company and is redefining the experience at the track by blending the worlds of sport, entertainment, and hospitality. From live music and culinary integrations to brand activations and premium hospitality, 1/ST is reinventing the great American legacy sport for a new generation.
Clients &
Projects
Jeremy has led integrated marketing campaigns for large-scale national advertisers and blue-chip clients including, but not limited to, the brands below.
