High-Impact Brand Partnerships Leader
Sitting at the intersection of culture & commerce, Jeremy blends advertiser messaging with content and experiences to elevate brand stories & drive revenue.
About Jeremy
Jeremy O’Brien is a Brand Partnerships and Integrated Marketing leader who blends culture, creativity, and commercial strategy to build high-impact brand experiences. A native of Queens, NY, he spent 14+ years at Paramount (formerly Viacom) developing award-winning programs at the intersection of media, entertainment, and consumer engagement.
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Now at 1/ST, Jeremy leads the strategy and activation of bespoke partnership platforms for national advertisers, transforming marquee sporting events into premium lifestyle moments for brands. His work spans branded content, influencer storytelling, product integration, and immersive 360 marketing programs across linear, digital, social, and experiential channels, all designed to drive emotional connection and measurable business outcomes.
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With a creative executive mindset, a sharp eye for detail and a refined taste, Jeremy is known for delivering elevated, culturally resonant experiences that feel authentic, impactful, and commercially meaningful.
Multi-Platform Activation Influencer Marketing
Premium Branded Content Creation
Consumer Insights Social Media Marketing
Proposal Writing & Presentation Leadership
Creativity & Trendspotting Exemplary Communication Idea Generation and Brainstorming Influencer Deal Negotiations
A distinguished ability to blend content and advertiser messaging in ways that elevate the brand story, achieve client KPIs, and optimize revenue.
Jeremy leads the strategy, development, and activation of custom partnerships at 1/ST.
1/ST is North America's largest owner & operator of thoroughbred racing and is redefining the experience at the track by blending the worlds of sport, entertainment, and hospitality. From live music and culinary integrations to brand activations and premium hospitality, 1/ST is reinventing the great American legacy sport for a new generation.
Clients &
Projects
Jeremy has led integrated marketing campaigns for large-scale national advertisers and blue-chip clients including, but not limited to, the brands below.
