Brand Partnerships + Integrated Marketing
Jeremy's Projects
Sitting at the intersection of culture and commerce, over the years Jeremy has spearheaded diverse marketing campaigns and brand partnerships for a variety of national advertisers through creative ideation and detailed execution. The programs he's conceptualized range from branded content and product placement, to intricate 360 marketing solutions that touch multiple platforms, from linear to digital to influencer to experiential. Below are a few highlights.
01
Ram Trucks x Yellowstone
Custom content series featuring talent from #1 show on TV, Yellowstone, and 1883 as they explore the American West in a Ram Truck, where both shows take place.
02
Mountain Dew x Comedy Central
Branded content starring comedian Chris Distefano which elevates Mountain Dew's message about pursuing your passions, in this case, boxing, and weaving in the product in an organic way.
03
Tractor Supply Co x Yellowstone
Docu-style profile starring the creator of Yellowstone, Taylor Sheridan. This content illuminates Taylor Sheridan’s “double life” as both a genuine Texas rancher and an acclaimed storyteller, highlighting how his desire for authenticity is reflected in the show.
04
Planet Fitness x Comedy Central
After a year of social distancing and quarantine, Planet Fitness wanted to encourage people to work out again. We elevated its brand message to “Break Up With Your Couch” and get moving again in 2021 by casting husband & wife comedy duo Rosebud Baker and Andy Haynes to break up with their couch.
05
Jack Daniel's x Ink Master
Aligning with Ink Master equity, this content-centric program elevated Jack Daniel’s messaging through the prism of the craftsmanship/artistry of tattoo culture. Working with fan-favorite winners of Ink Master, this round-table discussion integrates product endemically.
06
Tecovas x Yellowstone
Branded content featuring Yellowstone actor, Jefferson White, discussing his career trajectory and the pride that comes with working on the show, which thematically aligns with Tecovas’ “Walk Taller” message.