Resume

Professional Summary

Sitting at the intersection of culture and commerce, Jeremy is a brand partnership & integrated marketing professional with an outstanding ability to blend content and advertiser messaging in ways that elevate the brand story, achieve client KPIs, and maximize revenue. As a strategic thinker, he leads teams for entertainment brands that conceptualize various marketing campaigns and brand partnerships for national advertisers through creative ideation and detailed execution. He has spearheaded programs ranging from branded content and product placement to intricate 360 marketing solutions touching platforms from linear to digital to experiential.

Jeremy leads the strategy, development, and activation of custom partnerships at 1/ST.

1/ST is North America's preeminent thoroughbred horse racing company and is redefining the experience at the track by blending the worlds of sport, entertainment, and hospitality. From live music and culinary integrations to brand activations and premium hospitality, 1/ST is reinventing the great American legacy sport for a new generation.

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Skills

Multi-Platform Activation Premium Branded Content Creation Campaign Management Branding Idea Generation + Brainstorming
Social Media Marketing Consumer Insights Proposal Writing & Presentation Creativity & Trendspotting

Work Experience

4/2022 - Present

National Director of Partnerships | 1/ST

Leads the development and execution of comprehensive sponsorship strategies that secure and activate high-impact partnerships with national brands. The role leads all aspects of the sponsorship lifecycle, from pitch and negotiation to activation and measurement, with a unique focus on championing branded content initiatives seamlessly integrating partners into the cultural conversation. At its heart, the role is an integrated marketing position that works across disciplines and internal departments at 1/ST to bring partner programs to life. Jeremy implements go-to-market strategies for maintaining and growing partner satisfaction, campaign deliverables and activation best practices, measurement, recaps, renewals, upsells, and other responsibilities commensurate with defining an exceptional partnership team. This role supports revenue generation through the development and activation of creative marketing programs and manages a high volume of client pitches for a diverse range of corporate partners, demanding a strategic approach and innovative thinking.

11/2017 - 4/2022

Director of Integrated Marketing, Velocity | Paramount

Charged with conceptualizing, pitching, and activating multi-platform marketing programs, branded content, in-show integrations, and influencer /creator activations for national advertising partners to achieve brand KPIs and maximize sales revenue across Comedy Central and Paramount Network. Most notably, Jeremy spearheaded the ideation and activation of 12 sponsors for Season 4 of Yellowstone, growing overall convergent sponsorship revenue by +191%, As part of that, digital alone grew 2,317% up from Season 3. In total, he oversaw the creation of 68 pieces of branded content and 87 sponsored social posts for Yellowstone's record-breaking 4th season.

2015-2017

Director of Social Strategy, Velocity | ViacomCBS

Selected to help expand and lead a centralized digital & social integrated marketing group serving across MTV, VH1, Comedy Central, Paramount Network and CMT. I directed custom campaigns for our Twitter and Snapchat partnership marketing for MTV VMAs, overseeing the execution of 41 sponsored Twitter Amplify posts during 2.5 hour VMA broadcast and drove +43% growth in digital-social revenue for MTV’s VMAs over a 2-year period during a time when award shows continue to lose viewership.

2013-2015

Director of Integrated Marketing, Key Accounts | Viacom

Key Accounts was a centralized swat marketing team at Velocity responsible for being the single client contact for the largest portfolio level accounts. I managed the various internal teams to ideate and coordinate the creation and execution of 360 branded content and integration programs across MTV, MTV2, VH1, CMT, Logo, Comedy Central, Spike, TV Land and Nick@Nite. Most notably, I spearheaded all aspects of Viacom’s rev-share partnership with Monster Products to innovate new revenue streams using 0 ad units and 100% integration as the marketing which helped sell $58M worth of DNA Headphones, and generated $6.1M in earned revenue royalties for Viacom.

2011-2013

Manager of Integrated Marketing, VH1 | Viacom

Ideated against advertiser RFPs to produce bespoke marketing solutions that generated incremental revenue across a portfolio of national advertisers within franchises such as Storytellers, Behind the Music, VH1 Divas, VH1 Do Something Awards and Scope Art Festival (approximately 200 promotions per year).

Education

2003-2008

City University of New York - Baruch College | New York, NY

Bachelors in Business Administration with a major in Entrepreneurship & Small Business Management and Minor in Sociology. I graduated Summa Cum Laude.

1998-2002

Bayside High School | Queens, NY

Regents Diploma and National Honor Society. I majored in Visual Arts and was Captain of the Varsity soccer team, leading our school to win the NYC Championship in 2000-01.

Interests